Google is, of course, more than a search engine. It also sells advertising, including the shaded “sponsored links” that run next to the real search results. It auctions off those ads to advertisers, who agree to pay a given amount each time someone clicks on their link. “ Christmas recipes for instance, was going for 54 cents per click the other day. “ Britney Spears ” cost 36 cents, and “Britney Spears nude” only 21 cents. But “Oakland personal injury lawyer” cost $58.03.
“Asbestos attorney” cost $51.68. And “mesothelioma attorney Texas” — mesothelioma is a kind of cancer caused by inhaling asbestos — cost $65.21. A Web site called CyberWyre, at www.cwire.org , posts a regularly updated list of the most expensive search terms.
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