DEG Europe predicts that sales volumes in the last three months of this year will be as much as 8% higher than in 2006. However, the value of those sales will be just 0.6% higher, showing that while the number of DVD sales is rising, prices are being driven down. The group also flagged up research by trade magazine Screen Digest indicating a rise in DVD player and recorder sales this year. They are 3.4% ahead of 2006.
Yves Caillaud at Warner Home Video said that it was “promising to see such healthy figures for the year so far” adding that the industry was “confident that 2007 will finish on a high”. “Digital products, including DVDs, hold their position high on the list of top Christmas presents each year and it seems that consumers are still buying physical products therefore adding to their collections.