Logo Cake Example Marketing expert Donna Bender is among those recommending the Be first on the block approach for executives seeking corporate gift ideas ; considering that custom gifts are proven tools for building relationships and retaining business. With the increasingly tough economic times, corporate gift givers from all business sectors are increasingly choosing high impact, low cost items over the more traditional choices.
An example of this emerging trend is the giving of unique food items such as custom cookies or logo custom cakes . Thanksgiving is a natural time for a corporate gift, explains Stephen Pazyra, founder and president of 1-800-Bakery.com, an online retailer specializing in custom baked client gifts and promotional products . People are more rushed in December, and there are a lot of typical business gifts around, especially in offices.
Thanksgiving isn t as busy and a well-timed food gift can be a welcome surprise that becomes the center of attention. To get the most out of a client gift program, 1-800-Bakery.com offers these tips: 1. Be Creative: Recipients can be turned off by the typical mass-produced business gifts that feature your logo or an off-the-shelf item with slapped-on customization. Choose a personalized gift that reflects your feelings of goodwill toward your customers. 2.
Shop Early: Waiting until the last minute can limit your choices and increase your costs, as manufacturers may be at capacity. Save money on production and shipping costs by ordering early and allowing plenty of time for delivery. 3. Get Physical: While costs for shipping are on the rise, studies show that a tangible corporate gift sends a lasting message that a phone call or email cannot. Even sending a gift that is small and modest can make a big impact if it is personalized for the recipient.