Simon Thomas, Commercial Director, Pernod Ricard UK comments: We enjoyed our best-ever Christmas selling period in 2006, and are building on that success with activities that will drive even greater value into our premium portfolio. We re focused on providing retailers with the right brands, marketed in the right way, at the right time and in the right place.
Impactful marketing support Tia Maria is in the spotlight this Christmas with two exciting reality TV sponsorships: Dancing with the Stars on UKTV Gold and Dirty Dancing Time of Your Life on Living TV, which will run until November and December respectively. Both shows appeal to women and will help to raise the profile of Tia Maria as the perfect mixable female spirit with dancing competition-themed idents featuring Tia Maria with one of its partners , either cola or ice.