Volker Wiewer, Chief Executive of eCircle, said: “It’s important for retailers, brands and technology experts alike to remember that as much as we want developments that make life easier and more hassle-free, we also want to retain the personal touches that protect the festive spirit.” However, festive emails and text messages are on the increase as the next most popular modes of Christmas communication this year, being used by 33.5% and 31.8% of the UK population respectively.
Despite social networking gripping the nation, only 5.8% of us will use Facebook, MySpace or similar internet sites to wish greetings.