A report from SciVisum, a firm that specialises in creating and testing web applications, has said that many retailers face losing out on this revenue as visitors get frustrated with the errors they encounter. Companies wanting to maximise their online sales this Christmas need to check the performance of their sites now. Those that fail to do so might as well include a link to their competitors’ site, said Jones.
Though Amazon.co.uk offered good gift services, it didn’t have enough details about delivery options, according to the research. The Apple Store didn’t impress when it came to gift services, but offered very good information about the products it was selling. Adam Goodvach, director of Global Reviews said: Some customers know what they want to buy for their loved ones but many more are uncertain.
Websites offering gift selections provide an advisory service that is valuable to customers and will keep them coming back.