Festivals and celebrations play a major role in all countries and cultures of the world. Christmasworld pays tribute to this variety with a series of ‘Guest Country’ presentations. Launched in 2007, the idea is for a different region or nation to make a guest appearance in Frankfurt with a typical festival every year.
In this way, Christmasworld underscores not only its significance as the leading platform for important festivals but also makes the fair even more attractive for the worldwide trade. In 2008, Christmasworld welcomes Sweden as the Guest Country with its traditional festivals, ‘Midsommar’ and ‘Sankta Lucia’. In this connection, the Galleria between Halls 8 and 9 will be transformed into a typical Swedish setting showing scenes from these festivals.
Additionally, visitors will be able to enjoy culinary specialities from Sweden at the ‘Minipic’ in the Galleria and listen to Swedish folk tunes from the loudspeakers. Additionally, on the first day of the fair, a Swedish girls’ choir will contribute to the festive atmosphere in the Galleria.